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The Art and Science of Business Communication, 4th Edition

The Art and Science of Business Communication, 4th Edition

The book aims at preparing students for effective communication at the workplace by focusing on how to communicate in business situations — how to recognize the techniques that help in communicating a message accurately, how to handle intercultural situations that require thoughtful communication, how to use appropriate words and an effective tone for writing effectively and so on. In a nutshell, the fourth edition builds on the strengths of the first three editions and provides a more comprehensive coverage with rich illustrations, practical guidelines and a more reader-friendly design.



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