5 Economics and Business English eBooks

The Economist Guide to Cash Management: How to Avoid a Business Credit Crunch
Handbook of Tourism Economics: Analysis, New Applications and Case Studies
International Trade Agreements and Political Economy
Cost of Capital: Applications and Examples, 4 edition
Reconnecting Marketing to Markets

The Economist Guide to Cash Management: How to Avoid a Business Credit Crunch
English | 2010 | ISBN: 1846683416, 1846685974, 1118094840 | 224 Pages | EPUB | 5,7 MB
The credit crunch highlighted to businesses the importance of cash management, as those firms that ran short of cash discovered when they found themselves unable to increase their borrowings. Some could not survive and went bust. This tightly written guide clearly explains the six critical aspects of the effective management of cash and cash flow. These involve:
forecasting likely cash receipts and payments;
establishing funding lines necessary to cover asset purchases or working capital;
efficiently managing day-to-day operations with regard to the amount of cash required;
selecting appropriate investment opportunities that result in positive cash flow;
monitoring the profitability of products and services to ensure they are cash generative and not cash consuming;
having a plan for managing excess cash that exceeds demand.
Cash flow rather than profit has always been the ultimate determinant of whether a business survives, and for all businesses that want to avoid a credit crunch, this guide will be invaluable.
The global financial crisis and subsequent tightening of credit highlighted the importance of cash and cash flow to sustaining a business. Those that had ignored the warning signs and were subjected to stricter credit criteria soon found themselves in trouble. This guide to cash management takes you through the principles used to manage cash and cash flow, and illustrates their practical application. It starts with some financial fundamentals and then covers forecasting, funding, working capital management, investment criteria, and the utilisation of surpluses.

Handbook of Tourism Economics: Analysis, New Applications and Case Studies
English | 2013 | ISBN: 9814327077 | 1000 Pages | PDF | 8,6 MB
Handbook of Tourism Economics: Analysis, New Applications and Case Studies provides an up-to-date, concise and readable coverage of the most important topics in tourism economics. It pays attention to relevant traditional topics in tourism economics as well as exciting emerging topics in this field — topics which are expected to be of continuing importance. In doing this, it takes account of advances in economic thought, analysis and applied methods.Contributions provide applications of economic analysis to tourism policy and constructive assessment of contemporary thought about tourism economics. The handbook includes several in-depth case studies such as the contribution of tourism to economic development in selected countries including China, India, Japan and Australia, Portugal and Fiji.Coming from diverse countries (both industrialised and developing) and established in the field of tourism economics, travel and management, many of the contributors have been consultants to governments, private organisations, and international bodies, including the UN World Tourism Organisation, the OECD and UNEP. Experts contributing to this volume include the President of the International Association of Tourism Economics, as well as its Secretary-General, the Secretary-General of the Tourism Research Centre (Association of Tourism Research Institutes), the Founder-Fellow of the International Academy for the Study of Tourism and the former Director of the UK's Centre for Social and Economic Research on the Global Environment (CSERGE).
Readership: Researchers, academics, undergraduates and graduates in economics and tourism courses.

International Trade Agreements and Political Economy
English | 2013 | ISBN: 9814390119 | 416 Pages | PDF | 63,2 MB
This book presents a comprehensive view of recent developments in the theory of international trade agreements and political economy, by focusing on research by Raymond Riezman. This pioneering work introduced terms of trade effects and strategic behavior to the theory of international trade agreements. This is complemented by a careful analysis of how politics affects international trade agreements.
The book brings together work which focuses on the question of why international trade agreements occur and what forms they take.
Readership: Graduates and researchers in international economics; professionals and policy makers involved in decisions related to international trade; general public interested in political economy.

Cost of Capital: Applications and Examples, 4 edition
English | 2010 | ISBN: 0470476052 | ISBN-13: 9780470476055 | 704 Pages | PDF | 4,8 MB
Cost of capital estimation has long been recognized as one of the most critical elements in business valuation, capital budgeting, feasibility studies, and corporate finance decisions and is also the most difficult procedure to assess and perform. Now in its fourth edition, Cost of Capital: Applications and Examples addresses the most controversial issues and problems in estimating the cost of capital.
Renowned valuation experts and authors Shannon Pratt and Roger Grabowski present both the theoretical development of cost of capital estimation and its practical application to valuation, capital budgeting, and forecasting of expected investment returns encountered in current practice. In this learning text/handy reference, Pratt and Grabowski deftly review and explore the theory of what drives?the cost of capital, the models currently in use to estimate cost of capital, and the data available as inputs to the models to estimate cost of capital.
In this thoroughly updated and comprehensive fourth edition, Cost of Capital summarizes the results and practical implications of the latest research-much of which is gleaned from unpublished academic working papers-and includes scores of formulas and elucidating examples throughout to enhance readers' insights.

Reconnecting Marketing to Markets
ISBN: 0199578060, 0199578079 | 2011 | PDF | 320 Pages | 2 MB
The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike. By re-establishing the connection between the two, this book examines the argument that marketing produces markets: marketing practices and theories play a very significant role in the production of markets and the kinds of entities and phenomena that populate markets.This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.



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