The Second in Command: Unleash the Power of Your COO

As founder and CEO, you’re used to making all the decisions, but the business you have isn’t yet the one you envision. You need a COO—someone who can help build the company you don’t know how to build on your own.

The Second in Command is your go-to guidebook when you’re ready to scale up. Cameron Herold details every aspect of the process, from knowing when you need to hire a COO, through identifying and hiring the right candidate, to successfully onboarding and working with them.

The Second in Command reveals the benefits COOs bring to companies and explores the many ways a COO mastermind or COO forum can help grow your COO’s skills. You’ll meet the different types of COOs and understand the role each type plays. Discover how to bring a COO into your company with the least disruption and avoid common problems before they arise. There is no need to go it alone.



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